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Nazi 'Chic'?: Fashioning Women in the Third Reich (Dress, Body, Culture), by Irene Guenther
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We are all familiar with the stereotype of the German woman as either a Brunhilde in uniform or a chubby farmer's wife. However, throughout the interwar period fashion was one of Germany's largest industries and German women ranked among the most elegantly dressed in all of Europe. This book explores the failed attempt by the Nazi state to construct a female image that would mirror official gender policies, instill feelings of national pride, promote a German victory on the fashion runways of Europe, and support a Nazi-controlled European fashion industry. How did the few women with power maintain style and elegance? How did the majority experience the increased standardization of clothing characteristic of the Nazi years? How did women deal with the severe clothing restrictions brought about by Nazi policies and the exigencies of war? Nazi 'Chic'? addresses these questions and many others, including the role of anti-Semitism, "aryanization," and the hypocrisy of Nazi policies. The result is the first book in English to deal comprehensively with German fashion from World War I through to the end of the Third Reich.
- Sales Rank: #2214474 in Books
- Brand: Brand: Berg Publishers
- Published on: 2004-07-02
- Released on: 2004-07-02
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x 1.19" w x 6.14" l, 2.09 pounds
- Binding: Hardcover
- 320 pages
- Used Book in Good Condition
Most helpful customer reviews
2 of 2 people found the following review helpful.
An interesting look at the German home front
By K. Coscino
This thoroughly engaging, very in-depth survey of the German fashion industry expertly weaves together not just the history of clothing design and manufacture but also the various social, political and economic forces which propelled Germany from WWI through the immediate post-WW2 era. This story particularly provides yet another example of how, despite their domestic-style sabre-rattling to keep both homeland and occupied populations in line, the Nazis again failed to bend popular taste and culture to match their warped political ideology, the principles of which were inconsistently applied and were thus generally unworkable (the cinema is another prime example, as outlined in the text of "Ministry of Illusion").
References to high-profile fashion publications such as Die Dame and Elegante Welt, and the articles and photo features/advertisements which they carried, leave me wanting for more directly from their pages, though such availability is limited to German state museum collections. But, the photos which are thankfully included in this book are alluring and tempting samples of a part of German social history which cries out for a "big picture book."
I have only two relatively minor reasons for not rating this book 5 stars---one, it could do with a little more organization in the form of subject headline breaks within each chapter, just to help summarize as one reads along; and two, more of the book titles, organization names and other items expressed entirely in German could have been translated to give more immediate depth to the material. But I can in no way criticize this work---it is fascinating, comprehensive and entertaining, and I heartily recommend it.
0 of 0 people found the following review helpful.
Fascinating
By Jessica Mosley
I read this work for a graduate class on totalitarianism and this was one of my favorite works. Guenther's approach to aesthetics and fashion as a way of analyzing Nazi Germany is unique and insightful. She brings to light the disparity between the rhetoric of the political leaders and the realities of the lives of the German nobility, particularly the purchasing habits of the wives and mistresses of those same leaders.
0 of 1 people found the following review helpful.
worth a read
By History Teacher
Nazi fashion. Shows it was complex because of course women would not do as told. To my surprise, I actually felt sorry for the German women by the time she got to describing the end of the war, though the way the jews in the fashion industry were treated was of course totally in human and unconscionable. Interesting to see the details, though sad. She's a bit of a clumsy writer though the information is so fascinating. Scholarly book, not art book.
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